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I’m Princy Mascarenhas

Software Engineer.

Team Leader.

Based in Toronto, Canada.

About Me
About Me

Hello! I’m Princy Mascarenhas, an experienced Software Engineer Lead with 6+ years of strong background in React, Typescript, HTML, CSS,  and GraphQL. Keen interest in building AI agents leveraging my skills and learning Python at the moment. Proven track record in building high impact web solutions, including a cross-sell feature generating $1.2 million CAD within 3 months of implementation.

Currently working on my own AI agent prototype using openAI where I am building a multi AI agent tool that is able to finish an entire end-to-end workflow that could be used by small businesses to automate workflows and reduce time spent on admin work / lead generations / follow ups etc.

Proven track record in leading technical projects involving React, Typescript, Headless CMS and Remix. Adept at collaborating with stakeholders and driving projects to success.Led the React project for an overhaul of the company’s e-commerce platform, enhancing performance and user experience, resulting in an increase in customer sales.

I have a keen interest in projects that require both conceptual and analytical thinking. Being an ex-Amazonian, my biggest takeaway/learning was to take ownership in the work I do and in learning new things. Every Day is Day One and that’s my approach for every new project I take up. There’s always room for learning and growth.  I’m fully-committed to designing and developing innovative web-based solutions that users will love. Always eager to learn more tricks from anyone – regardless of the industry they’re working in.

  • Address: Toronto, Canada
  • E-mail: princymascarenhas@outlook.com
Download Resume
Experience
March 2025 - Present
Lazer Technologies
  • Worked on two projects start-to-finish for B2B companies looking to scale their online sales presence.
  • Leveraging openAI to build AI agents for specific personas for businesses.
April 2023 - December 2024
Software Engineer, Lead - Knixwear
  • Working as a Technical Team Lead for Ecommerce Technology
  • Providing technical guidance for direct reports, working with stakeholders for requirements on new projects and handling performance for direct reports
  • Working on projects that involve React, Remix, Typescript and GraphQL.
  • Involved in the new hire recruitment board.
June 2021 - March 2023
Software Engineer - Knixwear
  • Built a cross-sell product feature that generated over $1.2 million CAD within 4 months of its launch and keeps growing.
  • Collaborated with my peers on building a shopping cart feature that generated over $300,000 CAD sales revenue within 2 months of launch.
  • Worked on a CDP project that enables data segmenting and tracking for the business. Created data tracking on the backend based on user journeys and interactions.
  • Created a size selector feature that enables users to find their optimal brand sizing depending on their traditional sizing.
  • Tech Stack: React, HTML, CSS, Tailwind CSS, Javascript, GraphQL
November 2018 - May 2021
Web Designer and Developer - CanPrev Natural Health Ltd.
  • Design, development, testing, deployment and maintenance of several web based projects for CanPrev and sister brands – CanPrev, Orange Naturals, Innovite as well as Cyto-Matrix.
  • Involved in systems evaluation, analysis, development and deployment of new systems based on business needs.
  • Designing and building web application environments on Amazon Web Services, including services such as EC2, S3, ELB, RDS, etc
  • Developed, maintained a data reporting tool on Amazon Web Services using the company’s database that can be used by sales analysts, managers, VPs for analytical reporting and review.
July 2018 - September 2018
Front-End Developer Intern - codepxl.
  • Investigate new technologies to drive innovation in development.
  • Participated in the full life-cycle development process from product definition, through design, development, test, release and maintenance.
  • Cross-browser, responsiveness and platform testing as standard practice.
  • Enhanced efficiency of dev/test/release process.
January 2017 - September 2017
Specialty Trainer, Global Academy Delivery team - Amazon India.
  • Trained new hires on a range of learning methodologies including instructor led training.
  • Facilitation across an array of learning activities including workshops, floor support, new hire training and nesting, demos, drop in sessions, tactical support initiatives and formal classroom based programs before new hires enter production.
October 2015 - December 2016
Technical Account Management(TAM) and Seller Operations - Amazon India
  • Handling seller operations in North America for smoother operations on Amazon Seller Central user interface.
  • Handled technical queries and support for seller operations for North American marketplace.
January 2015 - October 2015
IT Analyst - IBM India
  • Ensuring and monitoring the quality and operation of IT products and services of IBM clients in the Middle East.
December 2014 - January 2015
Web Developer Intern - Thoughtgrid Interactive Solutions LLP.
  • Worked on HTML and CSS to create responsive websites for clients.
Education
2017 - 2018
Post Graduation in Web Development  - Humber College, Toronto
  • Prepare and present a proposal and a business plan for a commercial website.
  • Implement a website solution based on a set of business requirements or client specifications.
  • Create a complete content management system using a database and scripting language.
  • Develop data-driven websites for multiple platforms in accordance with best practices, industry standards in content management, security, database design, interface design, usability, accessibility and personalization.
  • Design and develop web services for a website using software programs.
  • Design a full featured functioning commercial website using software programs, including a defined information architecture that is supported by navigation, layout, text and graphics.
  • Manage web development projects using project management practices, documentation and software.
  • Test, troubleshoot and debug software created in the web projects.
  • Develop web projects as a leader or member of a web development team.
2010 - 2014
Bachelor of Engineering in Computer Science - Bangalore, India
  • Data Structures
  • C
  • C++
  • Database Management Systems
Skills
  • Cross Browser Development
    95%
  • Web Development
    98%
  • Git Version Control
    92%
  • AWS
    90%
  • Shopify
    92%
  • APIs - GraphQL, Rest APIs
    99%
  • Agile Software Development Cycle
    96%
  • Unit Testing
    98%
  • AI Driven Development
    90%
Coding Skills
  • HTML, CSS
    98%
  • React, JavaScript, Typescript
    95%
  • PHP, MYSQL
    85%
  • WordPress, Shopify
    95%
  • GraphQL, Rest API
    98%
  • AI tools for dev - Cursor, CoPilot, open AI
    95%
Knowledge
  • Cross-browser development
  • Modern and mobile-ready development
  • REST API
  • Website hosting, maintenance
  • Graphics and animations
  • AWS Services
  • Structured Data SEO
  • Search engine Marketing
Recent Work
CanPrev Data Analytics and Reporting Tool
CanPrev Women 2020
Cyto-Matrix 2019
CanPrev 2018
My Portfolio Website
Links
Netboost
The Jeromy Diaries
#6ix in Pink
Bethoven CSS Animation
Hobbies
Music

Love playing the guitar.

Travel

Travel is music to the soul. Love travelling to new places and learning about their cultures.

Blogging

I love sharing snippets from my life on a personal blog I’ve been writing for 10 years now. When I’m not coding, I’m usually writing and publishing new blog posts. It is so therapeutic!

Contact Info
Email

princymascarenhas@outlook.com

Address

Toronto, Canada

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